Meet the Team!
the founder and brand designer
After spending a decade in Paris, Rachael returned to Scotland with a slightly obsessive love for simple yet effective design.
She's the one asking "but why does it need to be complicated?" when most designers are adding more elements. Her approach blends Scottish practicality with Parisian refinement, because your brand needs to be both beautiful and functional, not just one or the other.
Rachael specialises in wordmark logo design and focuses on what makes your business unique rather than relying on obvious industry symbols. She's passionate about creating branding that reflects your actual personality and values, not just what everyone expects to see.
When she's not designing brands, you'll find her traveling or speaking at events like the Scottish Marketing Summit *which she also designed the branding for!
Specialties: Brand strategy, visual identity, logo design, brand voice development, typography, colour psychology.
the copywriter and in-house Frenchie
Mohamed brings extensive experience in copywriting, working with sales teams and global companies. As a trained and certified bid writer, he understands how to craft compelling proposals and messaging that actually wins business.
His expertise bridges the gap between beautiful brand design and words that convert. Whether it's human-centred website copy, sales proposals, or marketing materials that connect with your audience, Mohamed ensures your brand voice works as hard as your visual identity.
Specialties: Copywriting, bid writing, proposal development, sales messaging, brand tone of voice, marketing copy.
the systems and strategy gal
Paula runs her own successful business support company, Luna Virtual Solutions, but she's also our in-house systems strategist gal. We call her the connector of all things.
She works behind the scenes to help business owners see where the gaps are, what's slowing them down, and how to connect the dots between their tools and systems. From tech stack audits to automation planning, Paula helps business owners build a backend that actually supports the way they work. She's one of those rare people who can look at a business and spot exactly where things could flow better, which is exactly why having her as part of the Studio Flùr team makes sense.
Whether you need someone to map out your systems, streamline your operations, or figure out how to make your tech stack work together, Paula helps you get clarity on what's working, what's not, and what comes next.
Specialties: Systems strategy, tech stack planning, automation audits, operational clarity
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