about the studio
the founder and brand designer
After spending a decade in Paris, Rachael returned to Scotland with a slightly obsessive love for simple yet effective design. She's the one asking "but why does it need to be complicated?" when most designers are adding more elements. Her approach blends Scottish practicality with Parisian refinement, your brand needs to be both beautiful and functional, not just one or the other. Rachael specialises in wordmark logo design and focuses on what makes your business unique rather than relying on obvious industry symbols. Business owners want to work with her because she loves creating branding that reflects real personalities, not just what everyone expects to see from a logo...
When she's not designing brands, you'll find her traveling or speaking at events like the Scottish Marketing Summit *which she also designed the branding for!
Specialties: Brand strategy, visual identity, logo design, brand voice development, typography, colour psychology.
the copywriter and in-house frenchie
Mohamed brings extensive experience in copywriting, working with sales teams and global companies. As a trained and certified bid writer, he understands how to craft compelling proposals and messaging that actually wins business.
His expertise bridges the gap between beautiful brand design and words that convert. Whether it's human-centred website copy, sales proposals, or marketing materials that connect with your audience, Mohamed ensures your brand voice works as hard as your visual identity.
Specialties: Copywriting, bid writing, proposal development, sales messaging, brand tone of voice, marketing copy..
the systems and strategy gal
Paula runs her own successful business support company, Luna Virtual Solutions, but she's also our in-house systems strategist gal. We call her the connector of all things.
She works behind the scenes on our projects to bridge the gap between your visual identity and where it lives in the real world. Paula identifies how brands translate across different platforms, from email marketing campaigns and websites to workflows and paid ads. She connects the dots to ensure that messaging and design remain cohesive across every digital touchpoint.
Specialties: Systems strategy, tech stack planning, automation audits, operational clarity
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