the brand audit
design + creative marketing
Visual identity and messaging developed side by side, a match made in heaven. Your brand feels cohesive at every level, and everything just feels like it belongs. A comprehensive identity package designed for founders, small teams, and businesses ready to invest in authentic and consistent branding.
We specialise in wordmark logo design and don’t offer what we consider obvious design (coffee bean for a coffee shop, or a scissor icon for a salon). Our focus is on thoughtful and intentional design that’s built to last.
You’ve built a business you're proud of, but your branding isn’t the vibe.
Maybe it was a DIY job from day one, it feels a bit flung together, or maybe you’ve just evolved and need something better. You know your work is great, but right now your online presence just isn’t doing the person behind it justice. There’s a niggling gap between what you have in your head and what you’re actually putting out there.
A deep dive into your brand design and copywriting together to see how everything is actually performing. Whether you've outgrown your current look, feel like your messaging is a bit off, or you just need professional eyes on your brand, we use our expertise to find exactly what’s working and what isn't. You'll get an honest, outside perspective.
stop settling for "good enough"
You’ve built a business you're proud of, but your branding isn’t the vibe.
Maybe it was a DIY job from day one, it feels a bit flung together, or maybe you’ve just evolved and need something better. You know your work is great, but right now your online presence just isn’t doing the person behind it justice. There’s a niggling gap between what you have in your head and what you’re actually putting out there.
A deep dive into your brand design and copywriting together to see how everything is actually performing. Whether you've outgrown your current look, feel like your messaging is a bit off, or you just need professional eyes on your brand, we use our expertise to find exactly what’s working and what isn't. You'll get an honest, outside perspective.
what's included
visual check-up
Looking at your logo, colours, and fonts to see if they’re actually doing the work or if they’re just filling space.
word check
A deep dive into your messaging to make sure you actually sound like you.
honest feedback
Pointing out exactly where your brand feels messy or like you’ve just settled for "it’ll do".
creative input
Ideas on how to evolve your look so it actually represents the work you do.
strategy call
A one to one consultation about the audit findings and your overall brand direction.
brand audit PDF
A clear, detailed document of everything we discussed, so you have a professional roadmap to refer to whenever you need it.
visual check-up
Looking at your logo, colours, and fonts to see if they’re actually
doing the work or if they’re
just filling space.
Track leads and customers with visual pipeline boards. See lead sources, interests, and follow-up timing. Integrates with email campaigns, website,
and sales funnels for complete visibility.
word check
A deep dive into your messaging
to make sure you actually
sound like you.
Track leads and customers with visual pipeline boards. See lead sources, interests, and follow-up timing. Integrates with email campaigns, website,
and sales funnels for complete visibility.
honest feedback
Pointing out exactly where your brand feels messy or like you’ve
just settled for "it’ll do".
Track leads and customers with visual pipeline boards. See lead sources, interests, and follow-up timing. Integrates with email campaigns, website,
and sales funnels for complete visibility.
creative input
Ideas on how to evolve your look
so it actually represents the
work you do.
Track leads and customers with visual pipeline boards. See lead sources, interests, and follow-up timing. Integrates with email campaigns, website,
and sales funnels for complete visibility.
strategy call
A one to one consultation about
the audit findings and your
overall brand direction.
Track leads and customers with visual pipeline boards. See lead sources, interests, and follow-up timing. Integrates with email campaigns, website,
and sales funnels for complete visibility.
brand audit PDF
A clear, detailed document of everything we discussed, so you have a professional roadmap to refer to whenever you need it.
Track leads and customers with visual pipeline boards. See lead sources, interests, and follow-up timing. Integrates with email campaigns, website,
and sales funnels for complete visibility.
added bonus!
If you decide to go ahead and book a brand kit after your audit, the full £250 cost of the audit will be deducted from your brand kit investment. It means you can get professional eyes on your business now, and if you choose to go further, the audit ends up being free!
we’re a match if…
You’ve reached a point where you need an honest, outside perspective to tell you what’s actually working (and what’s not).
You’re tired of guessing which parts of your brand are letting you down and which parts are worth keeping.
You want a professional to look at the work you’ve done and give you the clarity to move forward.
You’re ready for a real conversation about your brand with someone who isn't just going to tell you what you want to hear.
this isn't for you if...
You’re looking for someone to actually do the design work or write the copy for you. This is a review, not a rebrand.
You aren’t open to feedback. This is an audit, and we’re going to be honest about where things aren't hitting the mark.
You’re looking for a one-size-fits-all checklist. Every audit we do is specific to the business in front of us, so we don't follow a generic template.
You don't see the value in an expert opinion. If you're happy with "good enough," then an audit isn't for you.
we're a match if...
You’ve reached a point where you need an honest, outside perspective to tell you what’s actually working (and what’s not).
You’re tired of guessing which parts of your brand are letting you down and which parts are worth keeping.
You want a professional to look at the work you’ve done and give you the clarity to move forward.
You’re ready for a real conversation about your brand with someone who isn't just going to tell you what you want to hear.
this isn't for you if...
You’re looking for someone to actually do the design work or write the copy for you. This is a review, not a rebrand.
You aren’t open to feedback. This is an audit, and we’re going to be honest about where things aren't hitting the mark.
You’re looking for a one-size-fits-all checklist. Every audit we do is specific to the business in front of us, so we don't follow a generic template.
You don't see the value in an expert opinion. If you're happy with "good enough," then an audit isn't for you.
what others are saying
"| was really keen to get rachael's eyes on my brand"
She gave me some brilliant suggestions for refining it, and adding a bit of depth and professionalism, while still very much reflecting me, and where I'm going. She also made some really helpful suggestions for ways to elevate things, that could be actioned quickly. I really appreciated her ideas and eye on my brand, and really rate her knowledge and ideas. I highly recommend a brand audit with Rachael to anyone looking to refresh and refine their brand.
|aurie - career and |inkedin mentor
"| needed a designer’s eye to look
at what |’d done"
I’ve always felt fairly capable of handling most of my branding myself, but I’d hit a wall with my logo. I had all these ideas but I couldn't decide which one actually represented the business properly, and I was just going round in circles. I needed a designer’s eye to look at what I’d done, guide me through the options, and help me finally make a decision so I could move on. I’m so glad I booked the audit because it gave me exactly the direction I was missing and saved me weeks of overthinking. It's the best thing I've done for my brand in a long time.
neil - interior designer
"| was really struggling to communicate what | do"
I could't seem to get my message across to my audience in a way that actually felt like me. I knew the value was there, but I couldn't seem to find the right words to explain my business without it feeling clunky or confusing. Having expert eyes on my copy and content was exactly what I needed to see where I was going wrong. The audit gave me so much clarity and I’ve recommended it to so many people in my network already because of how much it changed my perspective. It’s a massive relief to finally feel like my messaging is doing the work it's supposed to!
charlotte - coach
Frequently Asked Questions
What do I actually get at the end of this?
You’ll get a strategy call to discuss our findings and a detailed Brand Audit PDF. This is more than just a list of things we don't like, it’s a professional guide that tells you exactly what’s working, what isn’t, and how to fix it.
Do you do the design changes for me during the audit?
No, the audit is a review and a roadmap. We provide the expert eyes and the creative direction, but the execution isn't included. However, if you decide to book a Brand Kit afterwards, the full £250 cost is redeemable against it.
I’m worried my branding is a total mess, is an audit worth it?
That’s exactly why people book them. Being "too close to it" makes it impossible to see your own blind spots. We’re not here to judge, we're here to give you the clarity you need to stop guessing and start showing up more professionally in your business.
How long does the process take?
Once you book your slot, we dive into your brand behind the scenes. We’ll then have our strategy call, and you’ll receive your final PDF guide within 48 hours of that call.
Does it matter if I DIY’d my current look?
Not at all. Whether you paid a designer years ago or did it yourself on Canva last week, the audit is about where the brand is now and where it needs to go next.
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