Visual identity and messaging developed side by side, a match made in heaven. Your brand feels cohesive at every level, and everything just feels like it belongs. A comprehensive identity package designed for founders, small teams, and businesses ready to invest in authentic and consistent branding.
We specialise in wordmark logo design and don't offer what we consider obvious design (coffee bean for a coffee shop, or a scissor icon for a salon). Our focus is on thoughtful and intentional design that's built to last.
BOOK HEREyour visual identity and brand voice, built side by side
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About the brand
A clear summary of your business. What it is, what it does, and why it exists.
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Behind the brand
An overview of the person or people behind the brand. A business is an extension of the people who founded it.
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Products & services
What you offer, simply defined.
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Target audience
Who you're speaking to and why it matters for every design and copy decision.
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Marketing focus
Where and how to share your brand so it reaches the right people.
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Brand identity
Your core values and positioning. The foundation everything else is built on.
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Brand tone & voice
How you sound and what you say, so your words always feel like you.
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Typography
A curated font album, selected for your brand and ready to use.
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Logo design
A custom wordmark logo suite that truly represents your brand. Classic and designed to last.
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Colour palette
Colours that bring your brand to life and work across every touchpoint.
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Mockups
How your brand looks out in the world, so you can see it before you use it.
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Social templates
Branded Canva templates you can use straight away, plus a banner.
Some branding processes feel a bit like a guessing game where you're given five options, asked to choose your favourite, and left to figure out the messaging yourself.
We develop your visual identity and your brand voice side by side, using our European-inspired design philosophy and the One Concept Method. You don't get a menu of "maybe" designs, you get the one right solution that connects who you are with where you're going.
We'll use our expertise to find the right options without overwhelming you with choice when it comes to fonts, colour palettes or logo designs.
I NEED THIS!
- You're an "all-in" business owner. You're deeply passionate about what you do and you recognise that your business is a natural extension of yourself.
- You value the details. You appreciate that simple doesn't mean boring; you're going for classic and long-lasting.
- You're ready to let go. You know you can't see the woods for the trees anymore and you're looking for an expert to lead the way.
- You want your brand to just feel right. Not one that only looks nice. One that feels authentic, intentional, and completely you.
- You want a "design by committee" experience. If you need to send ten options to a group chat for approval, our One Concept Method will feel uncomfortable for you.
- You're looking for the obvious. If you're a salon and you want a pair of scissors in your logo, we're not your guys.
- You're chasing a trend. We design for longevity because we want your brand to last for years, not months.
- You think words are an afterthought. We develop your visual identity and brand voice side by side, and that's non-negotiable.
If you've already had a brand audit with us, the full £250 cost of the audit is redeemable against your Brand Kit investment. It means you can get professional eyes on your business now, and if you choose to go further, the audit ends up being free.
*3 x interest-free payments available with Klarna.
BOOK HERERachael understands that a small business is an extension of the owner, and that came through in every decision she made. She simplified the process of branding for us completely. As first-time business owners, having that clarity and confidence was invaluable. We get compliments on the cohesion all the time.
And it's everything I needed. I'd always felt like my previous branding was flung together, never a true representation of how I wanted to show up. Now I'm confident directing people to my online presence. The response from my audience when I relaunched was immediate. Bold. Exciting. Creative. You will never do your brand justice yourself.
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We never design "just a logo" because a logo on its own can't carry a brand. It's like buying a front door without building the house first. Without the right colours, typography, and a distinct brand voice to back it up, a logo is just a floating graphic. We build Brand Kits because we're invested in your long-term consistency, not just handing you a single file and sending you on your way.
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Cohesion is everything for us. If your current logo doesn't fit the new direction, we'll tell you. We don't "tack on" extras. We build a complete kit where every element works together. If your logo can genuinely be part of that, we'll make it work.
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We don't just go away and guess. The process starts with a deep dive into your business and your goals, and we work collaboratively throughout to make sure the final kit feels like a true reflection of you, not just something that looks nice.
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The Brand Kit investment is £2,500. If you've had a brand audit with us in the last 12 months, the full £250 audit fee is deducted from the total. Please note: there will be a font licence cost on completion, as licences are legally non-transferable. Font licences typically range from £15 to £100.
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We specialise in wordmark logos only. We don't do obvious design. If you're looking for scissors for a salon or a coffee bean for a coffee shop, we aren't the right fit. We focus on typography-led marks that feel classic and professional, rather than tired industry graphics that everyone else is using.
Ready for the full experience?
The Studio Flur Brand Kit is a complete visual identity and brand voice, developed together in two weeks. Your wordmark, colours, typography, and copy direction, all built by the same team at the same time. And if you've already had an audit, the full £250 is redeemable against it.
BOOK HERE
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