Three things to know before you choose a colour, pick a font, or brief a designer
Most branding mistakes don't happen at the design stage. They happen before it. This short, free guide covers the three foundations most business owners overlook and what to do about them.
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Typography, colour, photography. Three decisions that shape how your brand feels before anyone reads a word.
Three chapters. The brand decisions that shape everything else and what most people don't know when they make them.
Typography
Not just which font looks nice. What your typography is communicating before anyone reads a single word, and the practical things nobody mentions about using fonts in a real business.
Colour
The difference between a palette you like and a palette that works. What your colours are saying to your audience, and what goes wrong when colour is chosen for the wrong reasons.
Brand Photography
Why photography can undo even the most considered brand identity, and what to think about before you take or commission a single image.
Whether you're just starting out or you've been running your business for a while, these three things will save you time, money, and more than a few headaches down the line.
You've been putting off sorting your brand because it all feels overwhelming and you're not sure where to actually begin.
You've already spent money on branding and something about it still doesn't sit right, even though you can't explain why.
You're about to make some brand decisions and you want to make them for the right reasons, not just because something looks nice.
You've never had anyone explain the thinking behind the decisions. Only the decisions themselves.
I created this because too many businesses start from the wrong place. These three things help you start from the right one.
After ten years living and working in Paris, I came back to Scotland and built Studio Flur around one conviction: visual identity and brand voice have to be developed together, or something will always feel off. I'm a brand designer and copywriter, and the brands I build are built around wordmarks, human first, and designed around the person behind the business.
I put this guide together because the foundations matter, and too many businesses skip straight to the visual without the thinking behind it. Whether you're building something new or trying to work out why what you have isn't quite landing, this is where to start.
It's free because everyone deserves to begin from a solid foundation. Not just the people who've already worked with a designer.
Before You Brand
Three chapters. Instant download. Straight to the point.
If this got you thinking, the full Brand Foundations Guide covers eleven chapters and goes much deeper into every one of these decisions.
Colour psychology, typography systems, trademarking your business name, brand messaging, brand copy and language, working with a designer, and why consistency is doing more work than most people realise. £42, instant digital download.
GET THE BRAND FOUNDATIONS GUIDE FOR £42
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